Strategy. Persuasion.
Common Sense
 

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Harvard Business School Recommends Reading the Prequel.
Heavy Hitter Selling: How Successful Salespeople Use Language and Intuition to Persuade Customers to Buy
The Prequel to Heavy Hitter Sales Wisdom!

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When a salesperson has mastered these three roles—warfare strategist, professional persuader, and common-sense sage--he has attained Heavy Hitter Sales Wisdom

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The Perfect Presenter at Your Next Sales Meeting
Articles and Excerpts

How Ronald Reagan Would Change Your Sales Presentation
Why Did We Lose? (5 Questions for the VP of Sales)
Aristotle's Advice for Salespeople Today
The Six Heavy Hitter Sales Wisdom Role Models
The Three Parts of Heavy Hitter Sales Wisdom
Avoid the Dud and Find the Bully With the Juice!
Sales Psychology to Win-over Customers' Hearts and Minds
What if General George Pattonwas your VP of Sales?
Top Five Sales Kickoff Meeting Mistakes
The Seven Deadly Sins of Salespeople
Selling Power Magazine Reviews Heavy Hitter Sales Training
Why Does My Sales Manager Dislike Me?
How to Select a Sales Kickoff Keynote Speaker

What Sales Leaders Are Saying
“Steve Martin’s interesting examination of great leaders in history and the parallels he draws between waging a war and waging a sales campaign should be required reading for enterprise salespeople.”  
Jay Fulcher, Chief Executive Officer, Agile Software

“Effective strategies that put more fun into selling and more money into salespeople's pockets.”
Gerhard Gschwandtner, Founder and Publisher, Selling Power Magazine

“This powerful book provides real-world strategies you can use to increase sales immediately!”
Brian Tracy, President, Brian Tracy International, Author, Getting Rich Your Own Way
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