“Heavy Hitter Sales Wisdom goes beyond the traditional description of sales cycles to the ‘heart’ of selling. It's about the emotional connection with the customer but also the attack and destruction of the competition.”
Olivier Helleboid, Vice President Software Operations, Hewlett-Packard
“Heavy Hitter Sales Wisdom provides field sales generals and sales soldiers with tons of strategy, persuasion techniques, and common-sense approaches to winning the hearts and minds of prospects. This book will add new weapons to your arsenal.”
Tim Kelliher, Senior Vice President Sales, DHL GlobalMail
“It’s difficult to find published sales strategies that go beyond simply reminding you of what you already know. Conversely, Heavy Hitter Sales Wisdom forces readers to reevaluate their own strategy, tactics, persuasion, and sales common sense.”
Bob Hughes, Executive Vice President, Global Sales, Services & Marketing, Akamai Technologies, Inc.
“Heavy Hitter Sales Wisdom is a practical solution selling guide, loaded with real-world analogies, personal experiences, and modern proof points sure to enhance the success rate of anybody selling large complex solutions.”
James Lewandowski, Executive Vice President of the Americas, McAfee
“Heavy Hitter Sales Wisdom provides innovative insight and inspiration for anyone who practices the art and science of sales.”
Scott Raskin, Chief Executive Officer, Mindjet
“A great overview of strategic selling processes captured through the effective use of history, interesting anecdotes, and personal reflections. Heavy Hitter Sales Wisdom will be appreciated by novice salespeople as well as experienced Heavy Hitters.”
Steven Blum, Vice President, Americas Sales, Autodesk, Inc.
“Heavy Hitter Sales Wisdom provides sales adrenaline and reinforces the skills required to win new clients and defeat competitors.”
Stephen A. DeBacco, Chief Operating Officer, Workbrain Inc.
“Heavy Hitter Sales Wisdom goes beyond the nice-guy limitations of most sales books to define sales as what it really is--corporate warfare. It is a must-read for sales organizations that want to turn their sales forces into fire-breathing sales warriors.”
Jon Hanson, Vice President, Sales, Cornerstone OnDemand, Inc.
“Reading Heavy Hitter Sales Wisdom is the easy way to learn where the ‘mines’ in the selling ‘minefield’ are versus the hard knocks of experience.”
Mark Milford, Senior Vice President, Worldwide Sales & Support, BakBone Software
“Heavy Hitter Sales Wisdom captures the essence of complex selling and provides the reader a road map to success. The use of military history and terms and tactics allow the reader to grasp what he or she must do in order to win the sale.”
Conal E. Finnegan, Vice President Sales & Marketing, Purolator USA Inc.
"Anyone who thinks sales is about working harder, listen up! It's about working smarter. Heavy Hitter Wisdom is not another ‘do it’ book. It is a ‘get it’ book. Sales success is all about how you think.”
Jim Panoff, Executive Vice President, Sales and Marketing, Spheris
“The biggest challenge salespeople face is taking their skills to the next level. Heavy Hitter Sales Wisdom reduces the time it takes to become a Heavy Hitter.”
Christopher Olsen, District Vice President, Sales, Graybar
“Heavy Hitter Sales Wisdom brings a fresh new approach to the solution selling environment. It offers stimulating ideas and sales strategies from captivating stories of battle and war that will help Heavy Hitters close more business.”
Greg Gadbois. Executive Vice President, Sales, Service Net
“Heavy Hitter Sales Wisdom provides a comparison between the strategies of war and sales that is very different. Its insight to winning sales strategies and proven persuasion secrets make it a must0read for any veteran sales warrior."
Zach Bawel, Vice President of Sales, Jasper Engines & Transmissions
“The beauty of this book is the ‘wisdom’ it provides can be applied to all aspects of our lives--and should be.”
Earle Zucht, Senior Vice President, Sales, LogicalApps
“Finally, someone has explained the ‘essence’ of the Heavy Hitters, those who make it look so natural and easy.”
Morton Mackof, Executive Vice President, Sales, EDGAR Online, Inc.
"Steve's wisdom pushes sellers to get out of the traditional selling model and directs them to seek mutual value, focusing on the political reality and objective criteria of the selling decision."
Pete Van Sistine, Senior Vice President of Sales and Marketing, Metavante
“Winning the competitive battle for customers takes more than reciting product features and functions. It takes a well-thought-out strategy, persuasive arguments, and common-sense sales execution--all of which can be found in Heavy Hitter Sales Wisdom.”
Peter Riccio, Senior Vice President Sales, Document Sciences
“Steve Martin takes a much needed look at how successful executives read verbal and nonverbal messages, which allows them to quickly understand the subtext of their customers' minds. The best part is that the author shares effective strategies that put more fun into selling and more money into salespeople's pockets.”
Gerhard Gschwandtner, Founder and Publisher, Selling Power Magazine
“Steve Martin’s interesting examination of great leaders in history and the parallels he draws between waging a war and waging a sales campaign should be required reading for enterprise salespeople.”
Jay Fulcher, Chief Executive Officer, Agile Software
“This powerful book provides real-world strategies you can use to increase sales immediately!”
Brian Tracy, President, Brian Tracy International Author, Getting Rich Your Own Way
|
