Strategy. Persuasion.
Common Sense
 

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Harvard Business School Recommends Reading the Prequel.
Heavy Hitter Selling: How Successful Salespeople Use Language and Intuition to Persuade Customers to Buy
The Prequel to Heavy Hitter Sales Wisdom!

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Become a Heavy Hitter

When a salesperson has mastered these three roles—warfare strategist, professional persuader, and common-sense sage--he has attained Heavy Hitter Sales Wisdom

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Customer Comments

“If you want your sales organization to go from good to GREAT, Heavy Hitter Selling will move the needle instantly! Steve Martin’s passion for sales success is contagious.”
Pete Van Sistine, Senior Vice President of Sales and Marketing, Metavante

“Steve’s kickoff session provided the perfect mix of enterprise sales strategy, advanced sales psychology, and light-hearted humor. The Tales from the Field salesperson interview panel he conducted was a conference highlight.”  Lisa Pope, Vice President Global Sales Strategy, QAD Software

“Steve’s participation at our sales conference was invaluable. He closed our meeting with an uplifting, motivational presentation. He  interviewed our top salespeople in his Tales from the Field panel. And, he conducted several hands-on break-out sessions on advanced sales strategy, sales psychology, and customer communication.” Jim Brown, Vice President Strategic Sales, Wonderware Software

“I can’t think of a bigger challenge for a keynote speaker than holding the attention of 350 salespeople while they eat dinner. But Steve’s blend of thought-provoking sales advice, fascinating sales psychology, and entertaining humor captivated our audience.”
Tricia Manning, Senior Manager, Marketing Communications, Activant Solutions

“Our salespeople found Steve’s application of military strategy principles to winning the complex sales cycle fascinating. I’d highly recommend the sales workshop for salespeople who are engaged in hand-to-hand competitive combat in the field.”
Mike Corbisiero, Vice President of Sales, AmberPoint Software

“During the past twenty years I have seen it all--sales training, motivational sessions, coaching sessions, and workshops. But the Heavy Hitter Selling workshop has generated the most enthusiastic feedback I have ever seen from a field organization!"
Scott Raskin, CEO, Mindjet Software

“Our annual sales conference is our most important meeting of the year. We want a keynote speaker who not only understands our business, but more importantly, helps our salespeople overcome the difficult challenges they face. That’s why we keep inviting Steve back to present.”
Kim Roman, Vice President of Marketing, Apptis

“Everyone walked away with much enthusiasm and was eager to practice what Steve shared at our meeting.They can’t wait to delve into Heavy Hitter Sales Wisdom to get more practical insights.”
Kim Nguyen, Vice President of Marketing, Central Life Sciences

"Steve Martin is a thought leader for the sales profession. His approach replaces the tired, traditional sales methodologies that we have seen in one version or another in our career. He will motivate you with his provocative knowledge of the sales process. His style is personal, entertaining, and will dazzle your sales organization."
Peter Riccio, Vice President Sales, SuccessFactors

"For a keynote speaker to impress a sales force composed of experienced professionals he must have credibility, in-depth knowledge of selling in the real-world, and an entertaining presentation style. Steve Martin hits the mark on all three of these requirements."  
Steven Beekhuizen, Senior Vice President Commercial Sales, Dawn Food Products

"Steve's high energy and passion drive his interactive presentation and attendees respond with enthusiasm. The proven concepts of Heavy Hitter Selling are irresistibly compelling and the presentation left everyone wanting to learn even more."
Paula Brici, American Electronics Association, Executive Committee

“Thanks for a great wrap-up to our sales meeting. Everyone is still talking about the exercises. Relationships are the key to growing sales. By using the information you share in your book on language to perfect our communication skills, our relationships with our customers will grow and prosper. Thanks again…it was awesome!”
Zach Bawel, Vice President of Sales, Jasper Engines

"All of my team loved the training !”
David K. Pitman, Senior Vice President Sales and Marketing, SunGard

“I received many “atta-boys” for having Steve Martin present. His due diligence on our company clearly showed and the group really appreciated the relevance of his message!”
Blaine J. Owens, Vice President Sales, Captiva Software

“Other sales training usually focus on processes and mechanics to succeed. Steve Martin puts the practices outlined in Heavy Hitter Selling to work during the training session. Steve's approach to training is very energetic with practical examples created during the training process involving the participants in the room. The training exercise was very thought provoking and enlightening. In this day when the fundamentals of the relationship sales effort are very hard to teach, Heavy Hitter Selling steps in and fills the void nicely.”
Jim Lewandowski, Vice President North American Sales, McAfee Software

“Most sales training is death by PowerPoint, where the trainer tries to impose their philosophy on the salespeople. This was totally different. It was engaging and completely interactive. Steve pulled out “our” experiences with examples, audience demonstrations, and the “Tales from the field” interview session. The feedback from the entire team was overwhelmingly positive.”
Marie Cabrera, Director Software Sales, IBM

“Steve Martin conducted a one-day training session for my sales and services teams. He is an extremely animated person that developed a great rapport with all of the participants. The session was short by design but I think everyone was impressed with the value of his comments on relationship-building. Most salespeople have been inundated with solution selling courses that focus on the typical aspects of the sales process. What was unique about the Heavy Hitter Selling approach is that the focus is on building the relationship and on reading the prospect/customer. The bottom line is that all of my sales people are now much more sensitized to analyzing prospects responses and determining whether is genuine or they are getting the courtesy response that is indicative of no interest.”
Jake Lamotta, Executive Vice President of Sales and Services, Americas, Mathsoft

“The Heavy Hitter Training was excellent. It will help you look into the mirror and make an honest assessment of where the imperfections are. If you are looking for someone to bring clarity to your sweet spot and improve the effectiveness of both your management and sales teams, I’d recommend taking this training as soon as possible.”
Earle Zucht, Senior Vice President of Sales, LogicalApps

“Since attending your sales training, I had my entire team read book all of your books. We follow your methodologies to the letter and they have impacted me and my sales teams immensely.” Len Summa, North American Sales Director, Persystent Technologies

 

Steve Martin Video Clips