|
“A fascinating instruction manual for securing meetings with C-level executives and persuading them to buy!”
Steve Clarence, Vice President of Sales, Convergys
“A must read for underdog sales organizations that have to compete against the mindshare of 800 pound gorillas.”
Benedetto A. Miele, Executive Vice President of Sales, Globoforce
“Breaking into the C-level executive suite is an absolute must for sales success today and this book provides the strategic road map to open up one big deal after another.”
Scott Raskin, CEO, Mindjet Software
“This isn’t just another book, it’s an investment in your future. Whether you manage direct, indirect, inside, or major accounts sales, Heavy Hitter Sales Psychology break downs sales psychology into simple techniques that work.”
Joe Vitalone, Vice President of Sale, Shoretel
“The first book that truly teaches salespeople how to converse with CEOs. Pray your competitors don’t read it first.”
Craig Eckstrom, Vice President of North America Sales, PayPal
“This brilliant and practical book dissects the minds of C-level executives so you know how they think and make purchase decisions.”
Teck Ho, Haas Business School Marketing Chair, University of California, Berkeley
“Steve Martin has done it again, giving you more real world sales strategies to make sales at the highest levels.”
Brian Tracy, President, Brian Tracy International, author The Psychology of Selling
“Most sales books provide rudimentary sales tips for beginning salespeople. Heavy Hitter Sales Psychology provides sophisticated sales advice for senior salespeople on how to penetrate the C-level executive suite.”
Chip Terry, Vice President and General Manager of Enterprise Solutions, Zoominfo
“Steve brings a whole new light to the golden rule of sales… People buy from people who understand how they are wired!”
Gene Gainey, SVP Sales, Learn.com
“This not your typical book on sales scripts, it is a lesson on how to use language to create relationships at the highest levels of organizations.”
Tom Furey, Vice President & General Manager, Standard Register
“Steve Martin brings a new level of thoughtfulness to the psychology of sales. Understanding your own linguistic profile and uncovering the “bully with the juice” will help you achieve success in the ever changing landscape of complex selling.”
Sam Adams, Senior Vice President of Sales, Picis
"Now more than ever, you need an unprecedented understanding of the customer's perspective, motivation and true intent. Heavy Hitter Sales Psychology provides the path to build more meaningful executive relationships that will separate you from your competition."
Charley Knight, Vice President of Sales, Shaw Industries
“Star salespeople are not always cognizant of how they go about closing C-level deals. Heavy Hitter Sales Psychology does a great job describing the foundation and process that comes naturally to successful Heavy Hitter salespeople.”
Todd DeBonis, Vice President of Global Sales, TriQuint Semiconductors
“Steve’s latest book is a good combination of high brow science and tactical examples. Unlike most one dimensional sales textbooks, Heavy Hitter Sales Psychology will keep your interest throughout.”
Garth Moulton, Vice President of Community and Co-Founder, Jigsaw
"The key to any successful sales is understanding the individuals you are selling to.... and none more important that the C-Level. This book provides an excellent foundation and a step-by-step guide to ensure success at the highest levels of an organization"
Lisa Pope, Vice President, Global Sales Strategy, QAD Software
|
