C-Level Sales Strategies For Senior Salespeople
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C-Level Sales Strategies for Senior Salespeople to win Complex Accounts

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Heavy Hitter Selling: How Successful Salespeople Use Language and Intuition to Persuade Customers to Buy The Prequel to Heavy Hitter Sales Wisdom!

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SoftwareCEO Recommended Silicon Valley Strategy and Leadership Case Study

The Real Story of Informix Software and Phil White: Lessons in Business & Leadership For the Executive Team>

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You Must Convince C-Level Executives to Buy

Heavy Hitter Sales Psychology provides strategies and tactics to  penetrate the C-level executive suite and convince Company leaders to buy

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News and Press Coverage

Heavy Hitter in the News…

Blogs.com - Top Ten Popular Sales Blogs
Sales Journal – Favorite Sales Manager Sayings and Cliches
Follow The Lead - The Ego That Lurks Behind Every Purchase
Sales Staffing Star - Seven Deadly Sins of Salespeople
Sales Jam – Sales Event of the Year to Feature Steve Martin
Sterling Hoffman Newsletter – The Six Real Reasons to Fire Your VP of Sales
800 CEO READ - Heavy Hitter Sales Psychology
Software Sales Journal – Six Deadly sins of software salespeople
Staffing Star - Sales Linguistics:The 7 Languages C-Level Executives Speak
Marketing.com – 7 Marketing Sites to Help You Make Better Decisions
Sales 2.0 - Persistence
SalesMachine – Win Your Own Success Library!
B2B Sales Blog Zoominfo – Steve W. Martin Interview
Reuters – B2B Sales Leadership Series
The Sales Club – 7 Strategies for Underdog Sales Reps
BusinessWeek.com – Jumping Sales Revenue
Crush It Daily – Sales Under Dog?
Business Strategies – Top 10 Annual Sales Meeting Locations Ideas
Media Sales Today – Why Selling is Like Indy Racing
Sales Journal – Why Are You in Sales? The Surprising Truth
Business Strategies – Top 10 Sales Meeting Location Ideas
High Tech Marketing – Sales Powerpoint: Earn the Right
Heavy Hitter Sales Blog Ranked  #1 on Top 100 Sales Blog
Sales Journal – The Truth about Older (50+) Salespeople
Sales Link: Selling in a Recession (Einstein, Insanity, & You)
Sales Journal – Selling in a Recession
Sales Journal - The Truth about Older (50+) Salespeople
Sales Link: Selling in a Recession (Einstein, Insanity, & You)
Sales Journal - Selling in a Recession

Sales and Marketing Magazine - A Neurolinguistic Sales Lesson: Auditory Obama Versus Kinesthetic McCain
Eye on Sales - Seven Deadly Sins of Salespeople
Sales and Marketing Management Magazine - Five Annual Sales Meeting Ideas
Software Sales Journal - Sales Strategies from the Presidential Campaign
Salesmarks - Understanding Your Sales Manager
Construction Development - Sales Communication Skills
Small Business Center - Select a Sales Kickoff Theme
Sales Strategy - The Top 10 Sales Mistakes
Sales Machine -Sales Success Quotient with Steve Martin
Sand Hill Software News - Selling Software in a Recession
Sales and Marketing Management Magazine - The Best Recession Sales Strategy
Software 2008 Conference - Selling to the CIO
Meeting Masters – How to Select A Keynote Speaker
All Business – Change Your Corporate Presentation
Software Sales Journal - Four types of IT Department Buyers
Sales Motivation - Top Five Sales Kickoff Meeting Mistakes
Managesmarter - Heavy Hitter Sales Wisdom Book Review
Presentations Magazine - How to Select a Sales Kickoff Theme
Sales and Marketing Management Magazine - Be A Sales Champion: Lessons from USC Football
Sales and Marketing Management Magazine - Legendary Coach's Advice for Salespeople
MindManager Newsletter - Steve Martin's Heavy Hitter Interview
Sand Hill Newsletter - Software CEO Advice
Sales Motivation - Why Sales and Marketing are at War
Score More Sales - Top Books for Salespeople
Incentive Magazine - The Winners, Losers, and "Buzz Kill"
Salesopedia - Sales Warfare Strategies Podcast
Selling Power Magazine - Sales Warfare Strategies Interview
Sales and Marketing Management Magazine - The Winner, Losers, and "Buzz Kill"
Selling Power Magazine - The Heavy Hitter Selling Interview
SandHill.com - Mandatory Reading for Hi-Tech Sales
Destination CRM Magazine - Required Reading: Proven Sales Strategies
Business Summaries - Heavy Hitter Sales Wisdom Review
Reuters- All Salespeople Must Perform 3 Roles
Sales and Marketing Management Magazine - Seven Deadly Sins of Salespeople
Sales and Marketing Management - Logos, Pathos, and Ethos
Speak to Lead - How Ronald Reagan Crafted a Message
Selling Power Magazine - WWRD
Software Sales Journal - Heavy Hitter Sales Intuition
Sales and Marketing Management Magazine - The Persuasion of Ronald Reagan
Sales Rep Radio –  Steve Martin Interview
Software Sales Journal -  How Sales Intuition Works
Real World Selling Radio - How to Cope with Losing (Podcast)
Real World Selling Radio – You Are a Metaphor! (Podcast)
Selling Power Magazine Live – Take Out the Enemy
Duct Tape Marketing – What Would General Patton do?
Sales and Marketing Magazine - Manage Smarter
Harvard Business School- Finding the Right Words
Sales Practice – The Reality of Selling Today
CRM Magazine –Required Reading: Other Page Turners
All Business – Sales Coach
The Words We Use Really Matter
Howard Newsletter Book Review
Harvard Business School Recommends Heavy Hitter Selling
Business Digest Magazine – The Science of Heavy Hitters
Selling Power Magazine - The Persuasion of Ronald Reagan & Bill Clinton
Yahoo - Revolutionary New Sales Philosophy Sells Out
SoftwareCEO - How to Find Your First Heavy Hitter Sales Rep
Wall Street Journal Interview
Selling Power Magazine - How to Cope with Losing
Salesrep Radio Interview
Orange County Register – Useful Books to Start the New Year
Selling Power Magazine Interview – “How to be A Heavy Hitter”
Software Sales Journal - Sales Strategies to Defeat Goliaths
SandHill.com - How Chimps can beat Gorillas
Sales and Marketing Management - The Pitch
Prospecting Professor – 2 nd Place is the Worst Place to Be
New Book by Sales Veteran Causes Sales Sensation

Story of Informix in the News…

American Bar Association Review
SandHill.com - Another Tech CEO Pleads Guilty
Sterling Hoffman Newsletter - Silicon Valley CEO Failure
National Investor Relations Institute Book Review
InformationAge Magazine Book Review
Optimize Magazine - Death of a Software Company
Silicon Valley Watcher - Software Industry’s Dirty Secret
InformationWeek - Honesty, Integrity & King Kong
New Book Creates Controversy
Optimize Magazine - Why Crossing the Chasm Matters
CNET- High-tech Megamergers:Still make Sense?
Sterling Hoffman Newsletter - What Every CEO Can Learn from
Informix's Failed Acquisitions

Venture Chronicles Book Review
San Francisco Chronicle - Larry Ellison’s Legal Woes
Software CEO - How the Mighty Have Fallen
SandHill.com - Inside Informix Software’s Demise
Oracle Alumni Network - An Industry Must Read
Best Business Books
“Thoughtful and Balanced”
DB2 Magazine - “Highly Recommended!”
Is It The Real Story?

 
 
 
 
 
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