Strategy. Persuasion.
Common Sense		  

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Harvard Business School Recommends Reading the Prequel.
Heavy Hitter Selling: How Successful Salespeople Use Language and Intuition to Persuade Customers to Buy
The Prequel to Heavy Hitter Sales Wisdom!

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When a salesperson has mastered these three roles—warfare strategist, professional persuader, and common-sense sage--he has attained Heavy Hitter Sales Wisdom

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